Clean Currents 2022
Communicating the Waterpower Message to ‘Beyond the Industry’ Audiences
Hydropower has a great story to tell, and it has never been more important for us to tell it clearly and effectively.
Attacks against hydropower are growing in frequency and intensity. But, we’ve also proven if we get the message out there, it will resonate with the public and policymakers.
From ad campaigns to apps, the industry has become more savvy and sophisticated in the way in which we communicate.
This workshop is designed to empower hydropower employees, not just communications staff, to help carry hydropower’s message.
At this workshop, you will learn:
— Which messages resonate with our target audience
— How to craft a pitch that will interest the media
— What others are developing in terms of creative community events and programs
— How to leverage social media
— Media training techniques for interviews
**This workshop is part of your conference registration—no additional enrollment or payment is required**
View the presentation here.
Director of Communications
National Hydropower Association (NHA)
Senior Communications Analyst, Water Power Technologies Office
U.S. Department of Energy
Pacific Northwest National Laboratory (PNNL), U.S. Department of Energy
National Renewable Energy Laboratory (NREL), U.S. Department of Energy
Associate Chief Resource Officer
Grant County Public Utility District
Northwest Hydroelectric Association (NWHA)