Clean Currents 2022

Communicating the Waterpower Message to ‘Beyond the Industry’ Audiences

**This workshop is part of your conference registration—no additional enrollment or payment is required**

Hydropower has a great story to tell, and it has never been more important for us to tell it clearly and effectively.

Attacks against hydropower are growing in frequency and intensity. But, we’ve also proven if we get the message out there, it will resonate with the public and policymakers.

From ad campaigns to apps, the industry has become more savvy and sophisticated in the way in which we communicate.

This workshop is designed to empower hydropower employees, not just communications staff, to help carry hydropower’s message.

At this workshop, you will learn:
— Which messages resonate with our target audience
— How to craft a pitch that will interest the media
— What others are developing in terms of creative community events and programs
— How to leverage social media
— Media training techniques for interviews

**This workshop is part of your conference registration—no additional enrollment or payment is required**
View the presentation here.

Presenter Information

LeRoy Coleman

LeRoy Coleman
Director of Communications
National Hydropower Association (NHA)
Workshop Leader


Karen Heinold

Karen Heinold
Senior Communications Analyst, Water Power Technologies Office
U.S. Department of Energy
Faculty


Alison Colotelo

Alison Colotelo
Project Manager
Pacific Northwest National Laboratory (PNNL), U.S. Department of Energy
Faculty


Jennifer Daw

Jennifer Daw
Senior Researcher
National Renewable Energy Laboratory (NREL), U.S. Department of Energy
Faculty


Andrew Munro

Andrew Munro
Associate Chief Resource Officer
Grant County Public Utility District
Faculty


Kurt Miller

Kurt Miller
Executive Director
Northwest RiverPartners
Faculty


Brenna Vaughn

Brenna Vaughn
Executive Director
Northwest Hydroelectric Association (NWHA)
Faculty

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